Marketing Management
Prerequisite: Business Management
Credit: .5 - 1.5
Grade Level: 12

The course covers the following topics:  understanding consumer and corporate behavior, conducting customer and competitor analysis, branding and brand extension, pricing, designing distribution channels, and managing marketing-mix activities. Emphasis is placed on the functions of marketing, planning and managing the marketing activities, providing an understanding of the fundamental issues that influence marketing decisions, supervisory responsibilities, marketing information management, and product and service management.  Additional instructional areas include leadership, management skills, and risk management.