Sports & Entertainment Marketing
Prerequisite: None
Credit: .5
Grade Level: 9-12

Walking into Gowans Stadium, you ask yourself why is that name on the stadium? You hand your ticket to the attendant and you wonder how does the district decide ticket prices? In the stadium you notice the various field banners advertising several companies; you check the score of the game, Wow, yet another company name.Who decides this? How do they know what Salthawk products to sell? Why are all the NFL uniforms Reebok? Who decides what games to broadcast on TV? Learn how the sport and entertainment business industry works to meet their customer needs, and explore the planning involved in deciding what products and services to sell and how marketing affects sales.